The NRA is catching tons of heat from all sides — even the conservative side — lately. And there’s a good reason for that. This is definitely not “your grandfather’s” NRA any more. Questioning the sensibility of protecting a President’s children goes beyond stupidity, straight into lunacy.

The Fifth Column

This article speaks to the NRA’s ad that targets Sasha and Malia Obama. (The announcer calls them: “the president’s kids”.)

Salon – Joan Walsh

While Obama signs 23 executive orders on gun control, the organization takes a bizarre shot at his family

On the eve of President Obama announcing his gun control agenda, based on Vice President Joe Biden’s task force recommendations, the National Rifle Association needed to go big: to remind Americans that the organization protects their gun rights, and to remind politicians that they’re a smart and formidable political force they’d be unwise to cross.

Instead, they showed us the truth: They’re part of the vast and increasingly incompetent right-wing conspiracy that’s sacrificed its own effectiveness for the pleasure of hating Democrats generally and our first black president in particular.

You’ve either seen or read about the ad: A narrator intones, “Are the president’s kids more important than…

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